How to Never Sell Again – The Art of Persuasion and Influence

If you’re like most people, the idea of selling fills you with fear and dread.

Usually the image that comes to mind is that of a used car salesman – a backslapping, glad-handing, insincere person with a gift for gab, and a pressure close.  Very few of us want to see ourselves like that.

Yet in reality, you sell to people every day.  If you didn’t, it would be very had to survive in this world.

Lynda-Ross Vega

Lynda-Ross Vega

When you have a discussion with your co-worker about your feelings on global warming, you’re “selling.”  When you persuade your child to pick up her clothes, you’re “selling.” When you change your spouse’s mind about where to go out for dinner, you’re “selling.”

Without this selling it would be extremely difficult to get the things you need from others and to get others to appreciate what you have to offer. So the problem is not with the activity as much as it is with our interpretation of the word “sell.”

What would happen if, instead of selling, you practiced the “art of persuasion?”  If you understood selling to simply mean the goal of educating someone else to see your point of view?

How would that change your feelings about the activities involved?

Knowing how to persuade and influence others is definitely one of the key skills of everyone who is successful. Depending on our particular perceptual style, each of us has our own way of persuading and influencing.

So, if the word “sales” gives you the willies discover your style and learn how to influence others naturally!


Today, intentionally set out to influence or persuade 3 people.  Notice what specific behaviors you use that seem to have a positive effect and what behaviors seem to “turn people off.”

To find out more about the services we have available to help you find the success you want and deserve go to

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