By Lynda-Ross Vega
When I worked in the corporate world I learned to appreciate that people perceive things differently. By understanding the differences in the way people see the world, what is important to them, the conclusions they draw, and the actions they take, I was able to put people in positions that used their natural skills, surround myself with people who complimented rather than mirrored my skills, and assemble teams that had both the right amount of creative tension and synergy.
The tool used to accomplish these things was Perceptual Style Theory (PST). Styles theories make sense to me because they provide an alternative explanation to the simplistic “I’m right and you’re wrong” attitude that characterizes so much of human interaction and organizational conflict.
For a long time I was puzzled that my fellow executives weren’t as taken with these theories as I was until I realized that while people may agree with the description of their own and other’s style, they see little or no practical application. The comment I heard frequently was “This is all accurate and interesting, but so what? What can I do with this information?” I finally understand that while the answers to these questions were clear to me they were not to others.
This insight became the driving force behind creating the services for entrepreneurs available in the Your Talent Advantage system. We have created a three step program to provide successful results to entrepreneurs.
Step one is to determine their Perceptual Style. We use the Perceptual Style Assessment (PSA) for this purpose. Knowing their PS reveals their natural strengths and abilities and their unique entrepreneurial style.
It allows them to understand who they are and where they naturally excel. This is the single most effective way to help them focus in on the exact roles within their business that support their brilliance as an entrepreneur—and highlight which ones they need others to fill in order for their business to have the greatest success.
Building a business that reflects your strengths applies to the products and services you sell as well as the way in which you market them to potential customers or clients.
Step two is to provide direct answers regarding what types of products and services they should be marketing, the most effective way for them to market them, and the type of clients they will be most successful marketing them to. The results of a second assessment, the Recognized Strengths Profile (RSP), are used to show how well what they are currently doing fit their natural strengths. Coaching is focused on bringing the two into alignment.
Once an entrepreneur has their daily actions and their business aligned in a way that takes the best advantage of their natural strengths it is important to make sure that they have assembled a support team that can fill the gaps they need to have filled by others.
Building the right support team is just a critical as knowing your own strengths. This requires knowing exactly what skills are needed, how to find out whether any current team members have them, and, if not, how to find some people that do.
Step three is all about building a dynamic and effective team that will add to business success and remove the burden of performing acquired skills from the entrepreneur.
Creating an effective team capable of all the skills needed for success necessarily requires people with different Perceptual Styles rather than hiring a bunch of ‘mini-mes’.
PST is fascinating to me because it stimulates the side of me that is naturally attracted to knowledge and understanding for its own sake. But using PST to help others become more successful in their business has a much greater long-term appeal.
To find out more about the services we have available to help you find the success you want and deserve go to www.YourTalentAdvantage.com